Member Benefits

Your wholesale parts sales potential is unlimited, provided you have the right tools. And that’s exactly what the 2017 STAR Elite Dealer program delivers: amplified customer support, optimized dealer operations, exceptional marketing support, and innovative reporting tools.

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STAR Elite Management Tools

Here’s a quick look at the powerful tools STAR Elite delivers.

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Market Analysis

The Market Analysis is a detailed report that measures your dealership’s specific wholesale market opportunity. Use customer data along with sample communications to target key wholesale prospects in your area.

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Parts Sales Xcellerator (PSX)

PSX easy-to-use reports allow you to evaluate customers’ buying habits to look for trends, rate performance, and spot sales opportunities. As a STAR Elite Dealer, you’ll have access to this invaluable tool at a discounted rate. PSX Feature Summary

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TIS Management

As a STAR Elite Dealer, you can instantly provide your IRF customers with access to the Toyota Technical Information System (TIS). You have a total of eight (8) available subscriptions to distribute to your wholesale customers each year.

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STAR Elite Bulk Purchase Program

Available only to STAR Elite Dealers, Toyota’s bulk purchase program allows you to receive discounts on bulk orders of part purchases. The orders are shipped to you directly, saving you time and money.

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Open House

Hosting an Open House event at your dealership can help strengthen relationships and generate wholesale activity. STAR Elite Dealers receive up to $2,500 in Open House event support each year.

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Promotional Merchandise

STAR Elite Dealers may receive up to $3,000 in promotional merchandise reimbursement each year. It’s easy and convenient to order Toyota-branded merchandise online or over the phone.

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How To Guides

Access detailed How To Guides for each component of the STAR Elite Program. From PSX User Guides to Promotional Merchandise ordering, these handy guides will help you gear up for wholesale success.

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STAR Elite Program Logos

Proudly promote your dealership’s commitment to Toyota Wholesale Parts by adding the STAR Elite program logo to your dealership communications.

Additional Collision Support Programs

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Overall Parts Solution (OPS) Technology Suite

The OPS Technology Suite tackles three key areas of your collision parts business: procurement, competitive pricing, and parts delivery. The package includes OPSTRAX, VALUTRAX, DELIVERYTRAX, and TRAXPOD. STAR Elite dealers receive OPS at a discounted rate.

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Auto PartsBridge™

Auto PartsBridge™ is an online parts ordering system based on an Electronic Parts Catalog (EPC) that allows body shops to send orders directly to you. It’s designed to improve efficiency by pre-matching 90% of your parts orders by VIN.


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STAR Elite Dealer Participation License Agreement

This agreement describes the terms and conditions for Toyota dealership participation in the Toyota STAR Elite Program (the "Program"). By signing this agreement, the undersigned dealership ("Dealership") agrees to participate in the Program and abide by the terms and conditions set forth below.

1. Trademark License

Toyota Motor Sales, U.S.A., Inc. ("TMS"), licenses to Dealership the right to use the name "Toyota STAR Dealership" and the other trademarks, services, marks and logos designated by TMS for use in connection with the Program (collectively, the "Trademarks"). Dealership agrees to use the Trademarks solely in connection with Dealership's implementation of the Program and in accordance with the graphic standards or other instructions given by TMS. Dealership agrees to change or discontinue any use of the Trademarks at any time upon request by TMS. Upon the termination of this agreement for any reason, Dealership will immediately discontinue the use of the Trademarks and destroy or return to TMS (at Dealership's cost) all materials bearing any Trademarks. The license granted by this Section 1 is not assignable by Dealership. Without limiting the foregoing, Dealership shall not be entitled to license or permit any of its wholesale accounts to use any Trademarks or any other trademark owned by TMS or Toyota Motor Corporation, except where expressly permitted by TMS in writing.

2. Annual Enrollment Fee

In consideration of the agreement granted by Section 1 above, and the access to Program support materials and other materials to be provided by TMS to the Dealership, Dealership agrees to pay TMS an annual fee (the "Annual Enrollment Fee") when the agreement is signed and then each year thereafter.

3. Program Operating Standards

Dealership agrees to abide by the current Program Operating Standards listed below and any future additional or modified Program Operating Standards published by TMS: . Provide 1 dedicated local wholesale phone line . Provide 1 dedicated parts department fax line . Operate at least 1 dedicated wholesale parts delivery truck or utilize an outside parts delivery company . Provide twice-per- day delivery to accounts within PMA . Provide emergency delivery as necessary . Retain 1 full time outside salesperson . Contact your wholesale customers at least once every quarter . Maintain an internal personnel level adequate both to support wholesale customer needs and to service internal parts business . Provide technical assistance to answer Wholesale Accounts' diagnosis/repair questions

4. Signage

All signage desired must be purchased by Dealership. Dealership agrees to either destroy or return to TMS (at Dealership's cost) all STAR logo signage upon termination of this agreement. No credits will be issued to Dealership for returned or destroyed signage and materials. Dealership shall not provide any signage bearing any Trademarks or any other trademark owned by TMS or Toyota Motor Corporation to any other person (including, without limitation, any wholesale account), except where expressly permitted by TMS in writing.

5. Confidentiality

Dealership agrees to keep confidential all information received from TMS concerning the Program (the "Confidential Information"). The Confidential Information shall include, without limitation, all written materials provided by TMS in connection with the Program. Dealership agrees not to: A. Use any Confidential Information in any business other than its Toyota Dealership. B. Release or permit the release of any Confidential Information to any third party, including any employee of another dealership.

6. Term of Agreement Termination

This agreement will run for one year, starting January 1st through December 31st. Thereafter, program re enrollment for the following year's enrollment period will occur automatically. Participating Dealership can terminate its participation in the Program. During the Program enrollment period, either party may terminate this agreement, with or without cause, by giving the other party at least 30 days' advance written notice of termination. TMS may also terminate this agreement if Dealership fails to perform any of its obligations hereunder and does not cure such failure to TMS satisfaction within 45 days after receiving written notice from TMS.

7. Participation in the Program

Dealership hereby understands and agrees that its participation in this Program is voluntary and not required by TMS. Dealership hereby agrees to participate in the Program on the terms and conditions set forth in this agreement. Dealership Authorized Signature