Your wholesale parts sales potential is unlimited, provided you have the right tools. And that’s exactly what the 2018 STAR Elite Dealer program delivers: amplified customer support, optimized dealer operations, exceptional marketing support, and innovative reporting tools.
Here’s a quick look at the powerful tools STAR Elite delivers.
The Market Analysis is a detailed report that measures your dealership’s specific wholesale market opportunity. Use customer data along with sample communications to target key wholesale prospects in your area.
Parts Sales Xcellerator (PSX)
PSX easy-to-use reports allow you to evaluate customers’ buying habits to look for trends, rate performance, and spot sales opportunities. As a STAR Elite Dealer, you’ll have access to this invaluable tool at no charge.PSX Feature Summary
As a STAR Elite Dealer, you can instantly provide your IRF customers with access to the Toyota Technical Information System (TIS). You have a total of eight (8) available subscriptions to distribute to your wholesale customers each year.
STAR Elite Bulk Purchase Program
Available only to STAR Elite Dealers, Toyota’s bulk purchase program allows you to receive discounts on bulk orders of part purchases. The orders are shipped to you directly, saving you time and money.
Hosting an Open House event at your dealership can help strengthen relationships and generate wholesale activity. STAR Elite Dealers receive up to $2,500 in Open House event support each year.
STAR Elite Dealers may receive up to $3,000 in promotional merchandise reimbursement each year. It’s easy and convenient to order Toyota-branded merchandise online or over the phone.
How To Guides
Access detailed How To Guides for each component of the STAR Elite Program. From PSX User Guides to Promotional Merchandise ordering, these handy guides will help you gear up for wholesale success.
STAR Elite Program Logos
Proudly promote your dealership’s commitment to Toyota Wholesale Parts by adding the STAR Elite program logo to your dealership communications.
Additional Collision Support Programs
Overall Parts Solution (OPS) Technology Suite
The OPS Technology Suite tackles three key areas of your collision parts business: procurement, competitive pricing, and parts delivery. The package includes OPSTRAX, VALUTRAX, DELIVERYTRAX, and TRAXPOD. STAR Elite dealers receive OPS at a discounted rate.
Auto PartsBridge™ is an online parts ordering system based on an Electronic Parts Catalog (EPC) that allows body shops to send orders directly to you. It’s designed to improve efficiency by pre-matching 90% of your parts orders by VIN.
This agreement describes the terms and conditions for Toyota dealership participation in the Toyota
STAR Elite Program (the "Program"). By signing this agreement, the undersigned dealership
("Dealership") agrees to participate in the Program and abide by the terms and conditions set forth
1. Trademark License
Toyota Motor Sales, U.S.A., Inc. ("TMS"), licenses to Dealership the right to use the name "Toyota STAR
Dealership" and the other trademarks, services, marks and logos designated by TMS for use in
connection with the Program (collectively, the "Trademarks"). Dealership agrees to use the Trademarks
solely in connection with Dealership's implementation of the Program and in accordance with the
graphic standards or other instructions given by TMS. Dealership agrees to change or discontinue any
use of the Trademarks at any time upon request by TMS. Upon the termination of this agreement for
any reason, Dealership will immediately discontinue the use of the Trademarks and destroy or return to
TMS (at Dealership's cost) all materials bearing any Trademarks. The license granted by this Section 1 is
not assignable by Dealership. Without limiting the foregoing, Dealership shall not be entitled to license
or permit any of its wholesale accounts to use any Trademarks or any other trademark owned by TMS or
Toyota Motor Corporation, except where expressly permitted by TMS in writing.
2. Annual Enrollment Fee
In consideration of the agreement granted by Section 1 above, and the access to Program support
materials and other materials to be provided by TMS to the Dealership, Dealership agrees to pay TMS an
annual fee (the "Annual Enrollment Fee") when the agreement is signed and then each year thereafter.
3. Program Operating Standards
Dealership agrees to abide by the current Program Operating Standards listed below and any future
additional or modified Program Operating Standards published by TMS:
. Provide 1 dedicated local wholesale phone line
. Provide 1 dedicated parts department fax line
. Operate at least 1 dedicated wholesale parts delivery truck or utilize an outside parts delivery company
. Provide twice-per- day delivery to accounts within PMA
. Provide emergency delivery as necessary
. Retain 1 full time outside salesperson
. Contact your wholesale customers at least once every quarter
. Maintain an internal personnel level adequate both to support wholesale customer needs and to
service internal parts business
. Provide technical assistance to answer Wholesale Accounts' diagnosis/repair questions
All signage desired must be purchased by Dealership. Dealership agrees to either destroy or return to
TMS (at Dealership's cost) all STAR logo signage upon termination of this agreement. No credits will be
issued to Dealership for returned or destroyed signage and materials. Dealership shall not provide any
signage bearing any Trademarks or any other trademark owned by TMS or Toyota Motor Corporation to
any other person (including, without limitation, any wholesale account), except where expressly
permitted by TMS in writing.
Dealership agrees to keep confidential all information received from TMS concerning the Program (the
"Confidential Information"). The Confidential Information shall include, without limitation, all written
materials provided by TMS in connection with the Program. Dealership agrees not to:
A. Use any Confidential Information in any business other than its Toyota Dealership.
B. Release or permit the release of any Confidential Information to any third party, including any
employee of another dealership.
6. Term of Agreement Termination
This agreement will run for one year, starting January 1st through December 31st. Thereafter, program
re enrollment for the following year's enrollment period will occur automatically. Participating
Dealership can terminate its participation in the Program. During the Program enrollment period, either
party may terminate this agreement, with or without cause, by giving the other party at least 30 days'
advance written notice of termination. TMS may also terminate this agreement if Dealership fails to
perform any of its obligations hereunder and does not cure such failure to TMS satisfaction within 45
days after receiving written notice from TMS.
7. Participation in the Program
Dealership hereby understands and agrees that its participation in this Program is voluntary and not
required by TMS. Dealership hereby agrees to participate in the Program on the terms and conditions
set forth in this agreement.
Dealership Authorized Signature
I have read and agree to all of the terms of the Star Elite Dealer Participation License Agreement
Opt-out and cancel your STAR Elite Program membership. You have until January 31, 2017 to opt-out of the 2017 program. If you choose not to opt-out, you will be enrolled in your current STAR Elite program